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Seibu Prince Accommodations strengthens international enlargement technique with rebrand, built-in loyalty program and new digital touchpoints

Amidst bold plans to solidify itself as a global hospitality powerhouse, Seibu Prince Accommodations Worldwide immediately publicizes a model refresh to strengthen its international operations and enrich the end-to-end visitor journey. This evolution, comprising of a streamlined model identification, a consolidated membership program and enhanced consumer experiences, will start to roll out in April 2024. Demonstrating the corporate’s ongoing mission to popularize omotenashi, a Japanese fashion of hospitality based mostly on anticipating wants and exceeding expectations, this model transformation will make it extra easy and rewarding for company to discover and have interaction with the model’s assortment of properties.

Seibu Prince Accommodations Worldwide’s model transformation will come to life by means of the a number of key initiatives:

A Unified Model Id

Seibu Prince Accommodations Worldwide at the moment operates 4 lodge manufacturers: The Prince, Grand Prince Lodge, Prince Lodge and Prince Sensible Inn. It operates six further manufacturers by means of its worldwide subsidiary StayWell Holdings and acclaimed accommodations and golf programs by means of Prince Resorts Hawaii. Beginning April 2024, the corporate’s complete household of properties will come collectively underneath a single model: Seibu Prince Accommodations & Resorts. As the corporate expands in new markets, the unified model will bolster client recognition and extra successfully talk its dedication to delivering distinctive, best-in-class hospitality throughout the breadth of its portfolio.

Constructing a International Group

In April 2024, the corporate will merge its present membership choices right into a united loyalty program – Seibu Prince International Rewards. The brand new program will deliver unprecedented worth as company earn and redeem factors, obtain elite membership standing and obtain unique advantages, regardless of the place on this planet they’re. Members can earn one level for each 110 Japanese yen spent. Factors will be each earned and used at Seibu Prince Accommodations & Resorts world wide, in addition to shops, railways and leisure amenities operated by Seibu Group, akin to luxurious buying advanced Karuizawa Prince Purchasing Plaza and amusement park Yokohama Hakkeijima Sea Paradise. Whether or not members are staying at Seibu Prince Accommodations & Resorts in america or visiting points of interest in Japan, the brand new loyalty program will introduce further flexibility and alternatives to build up factors and redeem them for in a single day stays, culinary discoveries and different experiential choices.

With 4 ranges of membership – Blue, Gold, Platinum and Diamond – company can proceed to realize elite member standing and unlock larger perks as they advance to increased tiers. Membership standing might be decided by medals, that are earned by means of annual spending on the model’s international assortment.

Simplifying the Consumer Expertise

Seibu Prince Accommodations & Resorts will launch a brand new web site, integrating its assortment of properties throughout a number of manufacturers and subsidiaries underneath one complete and intuitive vacation spot. That includes contemporary and cohesive model visuals, in addition to optimized web site design, vacationers will discover it simpler than ever to browse and guide stays on the model’s 86 accommodations and resorts world wide. The brand new platform will launch with an enhanced reserving engine combining the present reservation infrastructures in Japan and overseas into one centralized system, which can concurrently ship improved efficiency and effectivity for customers and strengthen the corporate’s inner gross sales and advertising capabilities.

The buyer expertise will proceed to evolve with the debut of a cellular app, additionally slated for launch in April 2024. The cellular app will permit Seibu Prince International Rewards members to examine progress on loyalty standing and benefit from membership advantages when visiting the model’s international portfolio, all on the contact of their fingers. A mirrored image of Seibu Prince Accommodations & Resorts’ strategic progress technique, this model refresh is a milestone for the legacy hospitality firm, which has welcomed vacationers since 1956. Since constructing a loyal following of company in Japan over generations, the corporate not too long ago introduced objectives to construct an intercontinental community of 250 properties and distinguish itself as a worldwide hospitality chief. The forthcoming enhancements are a considerate step ahead because it coheres client touchpoints to prime itself for a worldwide viewers.

Seibu Prince Accommodations Worldwide Inc.

Based mostly in Tokyo, Seibu Prince Accommodations Worldwide is a pioneering firm within the international hospitality trade since its inception in 1956. The corporate and its subsidiaries function Seibu Prince Accommodations & Resorts, a set of accommodations, resorts, and leisure journey locations in 4 continents. Its portfolio encompasses 86 properties throughout 10 manufacturers, together with luxurious manufacturers The Prince and The Prince Akatoki; the upper-upscale Grand Prince Lodge, Park Regis by Prince and Coverage; refined way of life ideas Prince Lodge and Park Regis; and midscale manufacturers Prince Sensible Inn, Park Proxi and Leisure Inn. Seibu Prince Accommodations & Resorts present the very best high quality of service rooted in omotenashi, a Japanese fashion of hospitality characterised by heat, sincerity and attention-to- element. For extra info, please go to

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