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ROOMDEX and DerbySoft Announce Partnership and Particular Mixed Pricing

ORLANDO, FLORIDA and DALLAS, TEXAS – JANUARY 9, 2024 – ROOMDEX, the only real supplier of attribute-based upselling for accommodations, has introduced a strategic partnership with DerbySoft.

The association is the most recent collaboration between DerbySoft and WebBeds (the dad or mum firm of ROOMDEX), who’re working collectively on resort options that scale back the price of distribution and drive incremental income by way of stock merchandising innovation.

DerbySoft is a world expertise firm that has linked Suppliers with Distributors since 2002 and presently affords a wide range of options for the hospitality and journey industries. Property Connector is a single platform to hook up with all distribution and digital advertising Companions. It’s a one-stop administration of and quick entry to 500+ distribution channels worldwide, together with property web sites, OTAs, GDS, TMCs, Metasearch, Wholesalers, and Social

Media platforms. Property Connector helps properties of all sizes, delivering real-time availability, charges, and stock (ARI) effectively by way of automated and seamless connections with companions.

ROOMDEX is an automatic upselling resolution famous for being the resort {industry}’s sole supplier of data-proven ABS (Attribute-based Promoting) for upselling. ABS means promoting or awarding particular person, immutable room options comparable to a balcony, a view, a room on a excessive ground, and so forth. ROOMDEX ABS dynamically costs particular person room attributes primarily based on availability, persona, and different attribute pairings. With ABS, visitors select the room options they need for a extra personalised expertise.

“We’re excited to have the ability to collaborate with WebBeds and ROOMDEX on this initiative,” stated Duane Overgaard, President of Connectivity and Senior Vice-President for DerbySoft. “Properties want to make sure the smoothest visitor expertise from reservation to checkout whereas nonetheless enhancing margins in an more and more aggressive market. This package deal alternative checks each containers by delivering the highest tier expertise in every product’s respective class.”

“Right now’s accommodations are in search of new concepts to drive new enterprise,” stated James Phillips, President of WebBeds Americas. “The answer lies in applied sciences that transfer and merchandise stock in new methods. The partnership with DerbySoft guarantees to be an enormous winner for resort executives in search of a aggressive edge.”


ROOMDEX is the expertise chief within the resort upselling software program house. Its resort upsell software program automates, monetizes and finally simplifies the resort room improve course of by placing the ability of alternative within the resort visitor’s arms.

ROOMDEX Upsell Automation makes use of resort reservations, visitor knowledge and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to ship personalised digital affords, significantly enhancing the visitor expertise. The resort upsell software relieves hoteliers of the labor time required by different upselling options whereas delivering high-margin income and a considerable ROI.

ROOMDEX is now the unique supplier of ABS Upselling. Attribute-based promoting re-imagines resort stock merchandising, delivering distinctive and improved visitor satisfaction and elevated resort income.

ROOMDEX leverages resort operational and software program expertise gained by our group members whereas in management roles at firms comparable to MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our improvements in resort automation, dynamic pricing, operational availability, and attribute-based promoting. Since its founding within the spring of 2020, ROOMDEX has signed lots of of accommodations throughout North America, Europe and Asia Pacific.

Twitter: @ROOMDEX



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About DerbySoft

DerbySoft’s mission is to make the journey enterprise simpler by way of industry-leading expertise that empowers journey {industry} companies. The corporate helps expertise for Connectivity Companies on the CRS and PMS ranges, Advertising Companies that use machine studying and wealthy knowledge to drive high-performing advertising campaigns, and a Content material platform that collects, manages, and distributes high quality resort content material with many extra industry-leading expertise companies coming quickly.

DerbySoft’s expertise empowers the journey {industry} across the globe. Headquartered in Dallas, Texas, USA, DerbySoft serves companions in 197 nations around the globe. To study extra in regards to the firm’s companies and how you can work with DerbySoft, go to

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