As enterprise journey and company occasions ramp up throughout Australia and Asia Pacific, hoteliers are looking for the simplest methods to drive demand and seize extra bookings after years of restrictions. For this reason extra manufacturers are counting on complete, forward-looking market insights to assist in strategic resolution making.
To assist its progress mindset, Quest Condominium Motels, a member of The Ascott Restricted community, introduced it’s going to implement Amadeus’ Agency360+® throughout its 160 places in Australia, New Zealand, United Kingdom, and Fiji. With entry to 100% of journey agent bookings from the three main world distribution programs (GDSs), hoteliers at Quest’s franchised properties will simply have the ability to determine prime journey brokers and companies reserving into their markets, benchmark their efficiency towards their aggressive units, and develop new alternatives to develop their companies.
Along with driving demand with enterprise intelligence, Quest additionally not too long ago renewed its Journey Vendor Media marketing campaign with Amadeus for 2023, to run adverts and enhance bookings by means of the GDS channel. Quest first launched the partnership final yr with an Australia-wide GDS promoting marketing campaign that delivered a 60% enhance in GDS revenues over the trailing 12 months, and a double digit return on advert spend (ROAS).
Anthea Dimitrakopoulos, Basic Supervisor, Model and ESG, Quest Condominium Motels, stated, “Realizing the strategic significance of market insights on company journey motion and seeing constructive returns from GDS promoting gave us the boldness we would have liked to develop our relationship with Amadeus. We wish to guarantee our franchisee enterprise homeowners have the instruments they should confidently handle their income methods, whereas supporting our foremost aim to grow to be the #1 lodging supplier for company vacationers.”
Nicole Dobson, Vice President, Australia, New Zealand and Pacific , Hospitality, Amadeus, commented, “For 20 years, Agency360® has offered unparalleled enterprise intelligence insights to the hospitality trade. We’re assured the depth of knowledge on this resolution will assist Quest hold tempo with frequently altering market circumstances and supply essentially the most up to date journey agent reserving perception out there.”
About Amadeus
Amadeus powers extra personalised and genuine journey experiences. Our options are designed to counterpoint each stage of the traveller journey and assist hospitality suppliers purchase, service, and retain company by profitably driving demand and changing them into loyal followers.
Backed by over 30 years of expertise, we design open, cutting-edge software program to offer essentially the most environment friendly, trusted, and dependable programs for our clients. With specialists in 175+ international locations, we’ve got a deep understanding of the hospitality trade and a want to allow our lodge companions to create memorable visitor experiences.
To search out out extra about Amadeus, go to www.amadeus-hospitality.com.
