IHG Inns & Resorts has unveiled a dynamic partnership with Hainan Airways that provides a richly built-in journey expertise throughout each air and land. The partnership brings to life the ‘IHG Explorer’, a branded plane that includes bespoke enterprise class eating choices, amplified member advantages and a artistic co-branded security video.
IHG is among the first worldwide lodge corporations to enter the Chinese language market and it stays dedicated to an ‘in China, for China’ enterprise strategy, prioritising the event of the Chinese language market with a give attention to offering a localised ‘True Hospitality for Good’, constructing lodge manufacturers beloved by friends, and delivering excellent returns for homeowners and shareholders. Collectively, IHG and Hainan Airways are reimagining journey by incorporating various cultural parts into friends’ journeys, whereas driving the event of tourism by way of personalised experiences.
The 2-year collaboration between IHG and Hainan Airways brings collectively the strengths and sources of each corporations, with a partnership that goals to create distinctive ‘in-flight journey experiences’ whereas enriching journey for these venturing between Hainan Free Commerce Port and different main cities.
Redefining air journey with surprises and innovation
The partnership has seen the debut of the ‘IHG Explorer’ plane, which represents the continuing dedication of each corporations to ship pleasant journey experiences which might be filled with surprises for passengers. The fuselage of the ‘IHG Explorer’ is painted with IHG’s iconic deep blue color, marking the primary time that Hainan Airways has launched a totally themed plane with a lodge group. The cabin’s overhead baggage compartment is decked with customized decals seen all through while the enterprise class part is adorned with tailor-made lumbar pillows co-created by the HUALUXE model and Chinese language artist Chen Jiu – immersing travellers in charming Chinese language aesthetics as they benefit from the consolation of 180-degree reclining seats.
Earlier than take-off, passengers will watch a artistic co-branded security video that blends IHG’s in depth and different model portfolio into important flight security directions. The video highlights a myriad of fascinating locations of the group in China, heightening friends’ pleasure for an distinctive journey.
Benefit from the flavour of the seasons in-flight
Amidst a thriving culinary tourism market, friends are more and more drawn to distinctive eating experiences and cultural immersions. With its deep understanding of conventional Chinese language tradition and modern culinary ideas, IHG is introducing meals from its refined Chinese language restaurant model, Cai Feng Lou, aboard enterprise class eating providers. By means of a seasonally impressed array of beautiful Chinese language delicacies, the menu paints a vibrant image of regional delicacies. The inaugural seasonal menu, ‘Cloud Banquet: Springtime Island Delights’, seamlessly blends basic Cantonese dishes with the native flavours of Hainan, capturing the richness of Chinese language culinary heritage. Moreover, HUALUXE Inns & Resorts has collaborated with Hainan Airways to supply a co-branded signature tea, ‘HUALUXE Cloud Aroma’, elevating the airborne expertise with a contact of the ‘Chinese language aesthetics way of life’.
A shared journey of seamless hospitality
IHG and Hainan Airways will step by step introduce extra various member advantages throughout the second quarter of this 12 months, providing IHG One Rewards and Fortune Wings Membership members a variety of thrilling experiences – offering wealthy member advantages from floor to sky.
Paul Johnson
Paul Johnson is Editor of A Luxurious Journey Weblog and has labored within the journey business for greater than 30 years. He’s Winner of the Improvements in Journey ‘Finest Journey Influencer’ Award from WIRED journal. Along with different awards, the weblog has additionally been voted “one of many world’s finest journey blogs” and “finest for luxurious” by The Every day Telegraph.
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