Shanghai – Vacation Inn, a member of InterContinental Resorts Group (IHG), just lately held a model evolvement launch occasion at Vacation Inn Hangzhou Binjiang in collaboration with well-known singer and Larger China model ambassador, Mao Buyi. By means of a brand new model manifesto and theme tune ” The Brighter Facet of Journey “, Vacation Inn showcased its dedication to innovation, making a heat family-like ambiance for vacationers in an upgraded visitor expertise. The model is dedication to make extra real connections with them and create moments of enjoyment that ship an expertise of true hospitality.
Ms. Florence Hu, Chief Advertising and marketing Officer, IHG Larger China, mentioned: As one of many first worldwide resort model entered China, opening its first resort in Larger China in 1975 with Vacation Inn Golden Mile Hong Kong, and coming into the mainland China in 1984. Over the previous 4 many years, the enduring inexperienced Vacation Inn emblem has accompanied the rise of China’s tourism trade with quickly expanded throughout cities nationwide and has witnessed the historical past and growth of the resort trade in China. With our model evolvement, we’ve realized that our friends cherish the current second, worth their connections with others and deal with these treasured recollections as treasured property. With this in thoughts, we’re delighted to be joined by singer Mao Buyi as model ambassador for Vacation Inn. Along with his heat and heartfelt fame, and his therapeutic voice, we intention to attach with a youthful era of vacationers by way of this new theme tune, creating extra stunning, memorable experiences at Vacation Inn.
Throughout the occasion, Larger China model ambassador Mao Buyi shared his personal journey recollections, saying: Whether or not it is for work or leisure, a heat and cozy keep expertise has all the time been a key requirement for me when selecting a resort. I’m delighted to cooperate with Vacation Inn, the place every keep is stuffed with heat smiles that immediately really feel acquainted, making me really feel like I’m returning house. My stays listed here are all the time cozy – and I hope everybody can share on this feeling at Vacation Inn and create their very own new recollections.
A Rejuvenated Vacation Inn Creates Heat Reminiscences
For over 71 years, Vacation Inn has been dedicated to make extra real connections with visitor. With its distinctive model DNA, it attracts like-minded people to create new recollections. The Vacation Inn “GREEN”, a smile for all events, mixing enterprise and leisure, and heat welcome companies kind the idea of gorgeous recollections at Vacation Inn accommodations. From heat and shiny colour palates to welcoming and pleasant employees, Vacation Inn all the time ship service stuffed with optimism, endlessly searching for methods to create extra fulfilling stays.
New Model Identification: “Inexperienced” Holidays Function a Beacon for Vacationers
The model’s iconic inexperienced is greater than only a hallmark inexperienced exterior lighting, it’s a beacon for friends. Acquainted colours and design kinds create a way of belonging and familiarity for everybody. The subsequent era design idea options bulk amenity from The White Firm, a high-end life-style British model. Its fashionable, minimalist giant bottle designs not solely align with the resort’s refreshed model, however are additionally contributes to the sustainable growth of the atmosphere, guiding friends to create “Accountable Journey”. This 12 months, IHG One Rewards has additionally deepened its cooperation with Ant Forest, increasing the ” Accountable Journey” challenge to unlock extra sustainable journey choices.
A Smile for All Events
At Vacation Inn, each expertise is designed to make friends smile. From pleasant employees, a delicate smile design, “smiling” eggs on the breakfast desk, to gentle colour embedded all through resort and joyfully talking, e offering an expertise for visitor with heat, welcoming and upbeat.
A Distinctly ‘Vacation Inn’ Whats up
From the second friends step right into a Vacation Inn, irrespective of their age, they’ll really feel the nice and cozy and welcoming ambiance. From the distinctive and highly-recognizable “H” emblem to spacious and cozy sofas; from stress-free music, to the nice fragrances of heat ambers, sandalwoods, and crisp neroli – each element of Vacation Inn conveys an inviting welcome to friends. Because the model’s institution in 1952, youngsters aged 12 and underneath can benefit from the privilege of “Youngsters Keep & Eat Free” program, which incorporates solely eat without cost after they select meals from the Youngsters Eat Free menu and share the visitor room with an grownup member of the family. Moreover, the resort provides a family-friendly expertise designed for youths “Hey! That’s My Monster” to create a heat and memorable keep for friends
Mixing Enterprise and Leisure
A mix of enterprise and leisure, stays a sizzling pattern in journey, and the brand new era of Vacation Inn accommodations completely expresses this mix. Whether or not the open foyer house that integrates working areas, socializing, and leisure actions, or the impartial areas in visitor rooms with twin spherical tables, the resort’s options meet friends’ various wants for enterprise journey, good friend gatherings, or household journeys – enabling them to create extra stunning moments to attach.
The Brighter Facet of Journey
Vacation Inn’s brand-new theme tune ” The Brighter Facet of Journey ” by Mao Buyi has now been launched on NetEase Cloud Music. The tune is impressed by the peculiar, on a regular basis moments and recollections which are created at Vacation Inn accommodations, with acquainted scenes that convey the heartfelt heat that the model creates for each visitor. It tells of greatest associates who have not seen one another for a very long time, lastly assembly as deliberate – singing and dancing in spacious rooms, as if all their every day troubles are forgotten. It tells of {couples} whose wedding ceremony plans have been on maintain, lastly having their belated celebration with household and associates on the resort. There are fathers who take outing of their busy schedules to journey with their youngsters, and right here they see their little one create artwork for the primary time. There are vacationers who hurriedly enter the foyer on a wet night time, the place resort employees take their heavy baggage and maintain giant umbrellas to protect them from the rain. It tells of many younger professionals simply beginning their careers, bonding with colleagues, expressing their ardour and willpower, and accompanying one another of their journeys. At Vacation Inn, new tales unfold on daily basis – and right here they’re sung within the voice of Mao Buyi, creating a way of familiarity for unfamiliar vacationers.
Because the award-winning international icon for its heartfelt hospitality, Vacation Inn will proceed its native focus with new openings in in style cities and locations resembling Dalian, Beihai, Xi’an, Chengdu, Huzhou and Kanas. Vacation Inn accommodations can be present in area of interest locations, resembling Vacation Inn Shanghai Nanjing Highway, Vacation Inn & Suites Qingdao Jinshui, Vacation Inn Xi’an Chanba, and Vacation Inn Chongqing Guanyinqiao. Whether or not for a household trip or enterprise journey, friends can proceed to benefit from the welcoming consolation of a Vacation Inn.
With the robust restoration of the journey market in Larger China, Vacation Inn is providing a refreshed visible expertise, optimized areas, up to date room facilities, and ubiquitous smiles – offering friends with always upgraded lodging experiences. Vacation Inn Resorts & Resorts presently open 127 accommodations with one other 80 in pipeline within the Larger China. Sooner or later, Vacation Inn will proceed to pursue localization together with model innovation to offer friends with higher keep experiences. At Vacation Inn, each recent however acquainted vacation spot effortlessly creates joyful reunions and new heartwarming recollections.
