Singapore Tourism Board (STB) has launched Singapore Wanderland on Roblox, marking its first foray into one of many world’s hottest on-line sport platforms.
The brand new sport is a whimsical tackle Singapore, drawing over two million visits because the beta model launched on 11 Could 2023.
Singapore Wanderland is a part of STB’s efforts to succeed in new audiences in progressive methods and means that you can expertise Singapore as you accomplish varied duties in a digital world. To reimagine Singapore within the metaverse, STB labored with established gaming specialist Publicis Play and Roblox developer Marvel Works Studio to develop the immersive expertise over 5 months.
Singapore Wanderland places a playful spin on real-life points of interest in three mini-games, the place you earn magic orchids to rework a backyard with STB’s vacation spot mascot Merli.
Gardens by the Bay, Mandai Wildlife Group and Marina Bay Sands are featured within the mini-games, alongside iconic points of interest such because the Merlion Park, Singapore Flyer, Journey Cove Waterpark and The Fullerton Lodge Singapore.
Backyard Galaxis options an impediment course the place you leap throughout big flowers, with expansive views of Marina Bay Sands and the Supertree Grove, in addition to the Singapore Flyer.
You go on a scavenger hunt on Finders’ Isle to search out objects distinctive to Singapore amidst a city sq. impressed by Clarke Quay, shophouses within the cultural neighbourhoods and retail icons like TANGS Orchard.
Impressed by Singapore’s inexperienced areas, you may choose from varied quirky go-karts and race by way of landmarks in Jungle Jiffy, zipping by way of Singapore Botanic Gardens – the nation’s first UNESCO World Heritage Web site – and the eclectic Chinese language mythological themed park Haw Par Villa.
The expertise relies on in style leisure codecs on Roblox and goals to drive affinity for Singapore by that includes components impressed by Singapore’s vacation spot icons. For instance, you may categorical your self by way of enjoyable personalisation choices. You may amass digital collectables to customize your avatars, similar to a Supertree hat, a Singapore Flyer Backpack and a Lotus race automobile.
New content material similar to quests and prizes will likely be progressively added to maintain the Singapore Wanderland expertise contemporary and interesting.
