Come 5 June, UNIQLO will launch a spread of newly designed, 100% recycled polyester merchandise (T-shirts and a pocketable bag) that includes UNIQLO World Sustainability Ambassador Doraemon in his inexperienced ‘Sustainability Mode’ look.
Merchandise that includes the well-known cartoon character will likely be launched to coincide with World Surroundings Day and the beginning of the summer time 2023 spherical of JOIN: THE POWER OF CLOTHING, a worldwide UNIQLO marketing campaign to encourage buyer participation in sustainability actions.
Along side the launch of newly-designed merchandise, JOIN: THE POWER OF CLOTHING marketing campaign carried out in 23 nations may also encompass a donation factor. From 5 June (Monday) to 4 July (Tuesday), the sale of things within the chosen vary of recent Doraemon Sustainability Mode merchandise, MENS and KIDS DRY-EX T-shirts that are partially constructed from recycled polyester will likely be pegged to donations.
In Japan and various different nations, UNIQLO will donate as much as US$1 million to the Asia-Pacific Cultural Centre for UNESCO (ACCU), which will likely be used for academic applications to show youngsters about the issue of ocean air pollution.
In Singapore, UNIQLO will donate S$50,000 to the Backyard Metropolis Fund, a registered charity and IPC established by the Nationwide Parks Board for on-going help of the Plant-A-Coral, Seed-A-Reef programme. The S$20,000 donation final yr enabled the conservation of coral nubbins, or small coral fragments, that are grown in a nursery on St John’s Island. The coral nubbins are then transplanted onto Reef Enhancement Items (REUs) positioned in appropriate reef zones. The REUs present refuge for marine biodiversity like nudibranch, crabs, shrimps and fishes; and enhance the biodiversity of Sisters’ Islands Marine Park’s reefs.
To interact clients in environmental contribution for a greater world and in partnership with Backyard Metropolis Fund, UNIQLO Singapore will maintain an unique guided tour on St John’s Island for patrons in addition to a Coral Lab workshop for workers to higher perceive how Singapore is nurturing its coral reefs within the Southern islands.
Within the area, the JOIN campaigns in UNIQLO Malaysia and UNIQLO Indonesia may also elevate consciousness of plastic litter within the water of their customer-inclusive actions that vary from cleansing the historic Melaka River, a significant commerce route throughout the heyday of the Melakan sultanate within the fifteenth century, to a seashore clean-up and coral transplantation at Bali’s Tulamben seashore on the northeastern aspect of the island.
Doraemon Sustainability Mode, MENS and KID DRY-EX merchandise will likely be accessible from UNIQLO shops all through Singapore in addition to from the web retailer.
