Casio Laptop Co., Ltd. Appoints of the five-member South Korean lady group and world hit sensation ITZY as official ambassador for the G-SHOCK model of shock-resistant watches.
ITZY is a lady group composed of 5 members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — from JYP Leisure Company, which additionally gave the world TWICE and NiziU. Since ITZY’s February 2019 debut, the group has loved great help from a worldwide fanbase and notably from teenage women and girls of their twenties in Asian international locations.
The highly effective, personally expressive songs and funky performances that give ITZY its sensational attraction make for an outstanding match with the G-SHOCK imaginative and prescient, which is outlined by the model idea of toughness, so Casio determined to signal the group as model ambassador.
G-SHOCK watches worn by ITZY:
GM-S2100
Primarily based on the GMA-S2100 — a smaller, slimmer model of the GA-2100 — the GM-S2100 employs a stainless-steel steel bezel whereas holding the long-lasting octagonal type. A round hairline end utilized to the floor of the bezel and vapor deposition utilized to the dial convey out a luxe, subtle gleam within the watch.
GM-S5600
The GM-S5600 inherits the long-lasting type of the very first G-SHOCK, the DW-5000C, presenting it in a smaller measurement designed to properly match slimmer wrists. The steel bezel offers the watch an much more stylish impression.
GM-S110
The GM-S110 is a mid-size model of the GA-110, a digital-analog mixture G-SHOCK that includes a particular dimensional dial. Separate hairline and mirror finishes utilized to the intricately formed steel bezel improve the feel of the gleaming steel materials.
Casio will function ITZY in G-SHOCK promoting visuals, a film, and extra in Japan and different elements of Asia to successfully convey the G-SHOCK worldview to extra customers and younger ladies particularly.
