Ninety years in the past, a Danish carpenter crafted a line of small, wood toys in his workshop in Billund, Denmark. His first assortment had a modest 36 objects that included automobiles, aeroplanes and yoyos, all rigorously crafted to assist native kids study concerning the world.
What Ole Kirk Kristiansen couldn’t have recognized again in 1932 was that the LEGO Group would develop into one of many largest toy corporations on the earth, inspiring tens of millions of youngsters to play annually. I grew up taking part in with LEGO and my son too.
Twenty-six years later, the LEGO brick we all know in the present day was patented, with its interlocking tube system and infinite inventive constructing potentialities. Since then, the common-or-garden brick went on to kind the premise of over 18,000 LEGO merchandise, obtained the Hollywood therapy in THE LEGO MOVIE, helped kids study robotics and coding by way of LEGO MINDSTORMS and even spawned LEGOLAND theme parks around the globe, together with one in Malaysia.
This yr, the LEGO Group is celebrating 90 years of Play, by saying a brand new LEGO Play Effectively Research that reveals play is prime to the wellbeing and happiness of the entire household, on prime of introducing a number of new LEGO units resembling an iconic 90 Years of Play set.
The Energy of Play
For the 2022 LEGO Play Effectively Research, the corporate polled greater than 55,000 mother and father and youngsters in over 30 international locations and located that the majority mother and father suppose kids strengthen their creativity (93%), communication (92%), problem-solving expertise (92%), and confidence (91%) whereas they play. Not solely do they develop expertise that assist them thrive in a quickly altering world, however nearly all kids additionally say taking part in as a household makes them comfortable (97%), helps them chill out and takes their thoughts off college (95%), and is their favorite strategy to study (67%).
Play isn’t only for children; it’s a household affair too. Based on 95% of oldsters, taking part in collectively makes the entire household happier, builds stronger household bonds and improves their well-being. Over 4 in 5 mother and father (85%) talked about LEGO Play particularly, saying that their households are happier when taking part in with LEGO bricks.
Children, adults and grandparents alike will love this iconic 90 Years of Play set.
Launched in celebration of the LEGO Group’s ninetieth Anniversary, this 1,100-piece playset options 15 mini construct recreations and further bricks at no cost constructing. You may select to recreate iconic LEGO fashions such because the Secret of the Sphinx from 1998, 2013’s LEGO NINJAGO Golden Dragon, 1932 Duck to the 2022 Pineapple Pencil Holder or just let your creativity and creativeness run free.
Retailing at $49.99, the set is out there on-line by way of LEGO’s official web site and in main shops in addition to toy retailers in Singapore.
