Is Southwest Doing Away With Its ‘Choose-your-seat’ Technique?

Southwest’s well-known boarding course of could also be up within the air.

On Thursday, after reporting a internet lack of $231 million, the Dallas-based airline introduced quite a lot of modifications, together with the potential for brand spanking new seating assignments and confirmed the closure of operations at a number of airports. 

“We’re taking a look at new initiatives, the way in which we seat and the way in which we board our plane,” Southwest CEO Bob Jordan mentioned in an interview with CNBC on Thursday, when requested in regards to the potential for a enterprise class or new seat task procedures, including that the corporate is “learning our seating, and our cabin.”

Southwest at the moment boards with an open-seating coverage, the place passengers select any obtainable seat after they board the plane, versus having a reserved superior seat task. 

“Moreover, we’re evaluating choices to boost our Buyer Expertise as we research product preferences and expectations, together with onboard seating and our cabin,” Jordan additionally mentioned in a Southwest earnings launch. 

Southwest’s boarding coverage has change into a scorching subject within the journey group, with some on-line content material creators posting humorous takes on the method.

Along with the potential seating modifications, Southwest confirmed that a number of routes could be canceled within the coming weeks because of financial and mechanical headwinds. 

The airline might be cancelling flights to and from a number of airports together with Bellingham Worldwide Airport close to Seattle and Vancouver, Cozumel Worldwide Airport in Mexico, George Bush Intercontinental Airport in Houston, and Syracuse Hancock Worldwide Airport. The airline may even be chopping again flights at Hartsfield-Jackson Atlanta Worldwide Airport and Chicago O’Hare Worldwide Airport, in response to the earnings launch.

The modifications gained’t happen till August 4.

For vacationers looking forward to plan future holidays, the airline has added a new path to Nashville from Cincinnati, that begins on June 4. Southwest additionally not too long ago started rolling out the offers for loyalty factors. Members of the airways’ Speedy Rewards program can earn a 50 % bonus on factors bought by Could 15.