- IHG Resorts & Resorts is the unique resort companion of MDLBEAST’s main music and cultural festivals in The Kingdom of Saudi Arabia; XP Music Futures, Soundstorm and Balad Beast
- The collaboration brings uniquely designed and unforgettable experiences to IHG One Rewards members and festivalgoers, together with an upside-down resort room and an AI-powered secret room.
Dubai, UAE – For the primary time IHG Resorts & Resorts is collaborating with MDLBEAST– a number one leisure firm rooted in music tradition in Saudi Arabia to function a key companion throughout numerous festivals within the kingdom.
Pageant Activations
Because the official resort companion, IHG Resorts & Resorts is bringing its distinctive strategy to hospitality to Riyadh and Jeddah, providing festivalgoers, music followers and IHG One Rewards members the chance to expertise immersive activations on the pageant grounds:
- An upside-down resort room container for a charming and extremely Instagrammable picture alternative
- A futuristic, AI-inspired secret room, creating one other partaking and sharable expertise for MDLBEAST’S Gen Z and Millennial audiences to get pleasure from
The MDLBEAST partnership kicked off at XP Music Futures early December, adopted by the largest music and cultural pageant within the Center East; Soundstorm from 14-16 December 2023 in Riyadh. Soundstorm drew a number of thousand of music followers, because of performances by a number of the largest names within the trade, together with Metallica, Timbaland, 50Cent, David Guetta and Calvin Harris. In 2024 the partnership will proceed, heading to the Crimson Sea at Jeddah’s Balad Beast pageant.
VIP Entry Packages
A primary for the area, IHG One Rewards members based mostly within the Kingdom of Saudi Arabia and the United Arab Emirates have been invited to bid on IHG’s Entry platform for VIB (Very Necessary Beast)/pageant tickets. If that wasn’t sufficient to ensure a magical pageant expertise, choose IHG One Rewards members have been invited to the IHG Resorts & Resorts VIB hospitality field, a personal and personalised expertise curated by IHG.
MDLBEAST is among the largest leisure firms within the Center East, and it was an unimaginable expertise to companion with them in Riyadh, and have interaction with not solely our IHG One Rewards members but additionally the subsequent era of travellers. We’re thrilled to construct on this relationship and look ahead to showcasing our manufacturers at Balad Beast in Jeddah.
By connecting cultures by a shared love of journey, tourism, and know-how, we hope to wow our audiences with unmatched experiences that each assist the Saudi 2030 imaginative and prescient and designate IHG as ‘the perfect place to be’. Haitham Mattar, Managing Director India, Center East & Africa
MDLBEAST is a number one leisure firm based mostly in Saudi Arabia that’s contributing to the event of the music trade by cultivation of the music tourism and making it avital element of the Kingdom’s financial system. IHG shall be a key companion throughout MDLBEAST’s hottest fan experiences, together with Soundstorm and Balad Beast.
To study extra about IHG Resorts & Resorts, go to www.ihg.com.
About IHG®
IHG Resorts & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a worldwide hospitality firm, with a function to offer True Hospitality for Good.
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Anne-Lise Berthon
+65 6395 6147
IHG
