- HOTEL TYPE: Group (A part of Megaworld Company)
- SOLUTIONS USED: Revinate Advertising and marketing, Revinate Visitor Suggestions
- REGION: APAC
- GOAL: Enhance direct bookings through electronic mail channel
- STRATEGY: Leverage visitor database to personalize electronic mail
- RESULTS: 18,712,253 Php since 2020 in direct reserving income through electronic mail advertising
Meet the client
Revinate is a serious software for us to remain meaningfully linked with previous visitors and in producing repeat enterprise. Jayme Cuarentas, Digital Advertising and marketing Officer, Belmont Resort Manila
The model
Belmont Resort Manila is a 4-star lodge strategically situated throughout from the airport, NAIA Terminal 3, and inside the famend leisure vacation spot of Newport Metropolis in Manila. It’s a“house away from house” for native and worldwide enterprise vacationers in addition to vacationers who search comfort, security, and consistency in wonderful service. Belmont Resort Manila is proudly a neighborhood model that’s a part of Megaworld Lodges & Resorts – one of many largest hospitality chains within the Philippines.
The problem
In 2020, the advertising group at Belmont Resort Manila realized that they weren’t protecting tempo with their digital transformation objectives. Each time they wished to succeed in out to previous visitors, they wanted to manually export lists from the PMS, reviewing them fastidiously for duplicates or upcoming visitors, earlier than sending emails. On account of how handbook and time-consuming the listing improvement and electronic mail creation course of was, emails have been sometimes generic in nature, with little personalization. Because of this, engagement was low and sends have been sporadic.
The state of affairs was much like a problem the Belmont Resort Manila confronted near a decade in the past when it got here to gathering and responding to visitor suggestions. The lodge didn’t have the fitting know-how platform in place to assist them mixture, analyze, and reply to visitor suggestions.
In 2015, they turned to Revinate Visitor Suggestions to assist them automate the method of requesting, responding, and leveraging visitor suggestions to drive new bookings and enhance the visitor expertise. The funding paid off, in order that they as soon as once more obtained in contact with Revinate to assist them with electronic mail advertising.
The answer
As soon as Revinate Advertising and marketing was applied on the lodge, the employees had entry to all visitor knowledge in a single place. The view into visitor loyalty and preferences permits the group to acknowledge repeat visitors at check-in and guarantee customized keep experiences.
Entry to visitor knowledge was a game-changer for advertising initiatives. As soon as restricted to generic promotional emails, the advertising group can now simply phase the database to ship customized communications to visitors, particularly round holidays. The latest marketing campaign (featured proper) drove greater than 293 room nights for the property. These one-time inspirational campaigns acquired a mean open fee of 31% and have contributed a lot income that electronic mail advertising is now a number one direct reserving advertising channel.
The combination with Revinate Visitor Suggestions ensures that each visitor that checks out receives a survey request within the post-stay electronic mail. Digital Advertising and marketing Officer Jayme Cuarentas shares, After visitors fill out the survey, Revinate easily directs them to particular on-line platforms, enhancing our lodge’s visibility. This has not solely made the suggestions course of extra environment friendly however has additionally considerably contributed to the general promotion of our property. As well as, Revinate Visitor Suggestions has revolutionized how we assess and improve our amenities and operations, leading to a big uplift within the high quality of our companies and in the end the visitor expertise.
The outcomes
For years, Revinate Visitor Suggestions has been an indispensable platform for crucial suggestions monitoring, serving to the group perceive and enhance the visitor expertise. Now, with the addition of Revinate Advertising and marketing, it is usually a big income driver for Belmont Resort Manila.
Jayme says, Since starting with Revinate Advertising and marketing, the lodge has efficiently generated 18,712,253 Php in direct bookings, with near 8M Php on this 12 months alone. It’s a main software for us to remain meaningfully linked with previous visitors and in producing repeat enterprise.
About Revinate
Revinate empowers hoteliers to immediately join with their visitors.
Our Visitor Information Platform and communication options unlock income for hoteliers and put them in charge of the total visitor expertise — preliminary analysis, reserving, check-in, all through the keep, and even after try — all through the communication channels that visitors want, whether or not it is voice, textual content, electronic mail, or internet.
Greater than 12,000 lodges globally financial institution on Revinate to drive direct income and ship pleasant visitor experiences.
Ask us how we do it. Go to our web site to get a demo.
