Heartlands Competition is again this 12 months to Join Generations and have fun the perfect of the outdated and new within the heartlands, that includes new-age hawkers and conventional home-grown companies which have emerged stronger from the pandemic.
From 19 November 2022 to 24 February 2023, count on fortunate attracts and a curated number of hawker experiences, purchasing festivities, performances by native artistes and hidden heartland gems for all to Eat, Store, Play and Rejoice this festive season.
Heartlands Competition 2nd Version
Welcoming its second version, this 12 months’s competition takes the theme of “Connecting Generations”, with extra in-person actions to carry collectively residents and households to rediscover the heartlands’ wealthy heritage and tradition. This 12 months’s competition will see over 10,000 multi-generational retailers and house owners which have maintained their robust foothold within the evolving heartland panorama by strengthening their e-payment options and e-commerce adoption.
The three-month competition will see the perfect of what the bustling heartlands have to supply by an array of recent experiences, enjoyable actions, and unique performances. In encouraging locals and vacationers alike to journey off the crushed path to discover lesser-known places and companies within the heartlands, the competition’s actions are themed in accordance with the important thing pillars of Eat, Store, Play and Rejoice – every represented by the competition’s household of otters Eddy, Sasha, Paddy, and Carly respectively.
Eddy’s Hawker
Immerse in Singapore’s iconic hawker tradition with a slew of mouth-watering adventures with Eddy’s Hawker Extravaganza. An array of delectable hawker gems awaits guests throughout 5 hawker centres, together with charming performances by native artistes Pleasure & Adeline, Lovepilots and extra.
In the event you want to showcase your spectacular hawker data and flex your popiah making abilities, it’s also possible to workforce up in fours for Eddy’s Hawker Gameshow, and stand to win official Heartlands Competition merchandise and a money card value S$88.
Store 2gether
Convey out that internal coupon queen and Store 2gether with Sasha in a timed race with a member of the family or pal for an opportunity to win a money card value S$88, whereas discovering the sweetest offers within the neighbourhood.
Heartlands Competition Fortunate Draw
Take pleasure in retail remedy with 12.12 within the Heartlands that will probably be occurring this December, alongside the annual Heartlands Competition Fortunate Draw, with coveted prizes value as much as S$9,888 to be gained.
Utilizing e-payment strategies gives you an extra likelihood of successful. Moreover, from 19 November to 9 December 2022, spend utilizing NETS e-payment gives you further two possibilities within the Heartlands Competition Fortunate Draw.
Artwork Assault within the Heartlands
Anticipate interactive artwork installations with Artwork Assault within the Heartlands to gentle up your social media feed.
Superb Heartland Race
Be a part of Paddy on an Superb Heartland Race. Utilizing the Competition’s curated race information, you may cruise by iconic neighbourhood landmarks to finish missions and challenges – all with 1.5 hours on the clock!
White Christmas within the Heartlands
Come this Christmas season, watch because the heartlands transforms right into a snow-filled winter wonderland expertise for the entire household. Take part for a White Christmas within the Heartlands and take residence a free Polaroid photograph with Carly, who will probably be adorably dressed as Santa.
Festive Makeover Problem
A fortunate few may also stand an opportunity to glam it up with the S$100 Festive Makeover Problem to take residence a money card value S$88 and get a complete new look styled in time for the brand new 12 months!
Organised by Heartland Enterprise Centre Singapore (HECS), supported by the Federation of Retailers’ Associations, Singapore (FMAS), Enterprise Singapore (EnterpriseSG), and Housing & Improvement Board (HDB), the extremely anticipated competition kickstarted as we speak at Oasis Terraces in Punggol. Taking a tour by the heartlands’ precincts with the competition’s beloved otter mascots, the launch get together was graced by Company-of-Honour Mr Desmond Lee (Minister for Nationwide Improvement) and Ms Sim Ann (Senior Minister of State, Ministry of Overseas Affairs and Nationwide Improvement).
With goals to Join Generations and create communities collectively, Heartlands Competition 2022 will serve to additional enhance neighborhood constructing initiatives to unite the younger and outdated. In search of to propel the long-standing neighborhood spirit throughout generations in Singapore, the competition will proceed to place the heartlands because the go-to vacation spot for locals and vacationers alike.
