Monday, January 15, 2024
HomeEurope TravelGorgeous New Analysis Ranks United States Practically Lifeless Final in Competitors for...

Gorgeous New Analysis Ranks United States Practically Lifeless Final in Competitors for World Vacationers


  • Resulting from gradual restoration and declining U.S. international journey market share, U.S. Journey Affiliation commissioned Euromonitor Worldwide to assess the competitiveness of the U.S. relative to different high nations for international journey.
  • The U.S. ranked seventeenth out of 18 nations analyzed, stemming from a long time of underinvestment and a scarcity of focus and coordination from the federal authorities.
  • Inefficiencies within the U.S. journey system threaten the financial system. One instance: The U.S. dangers shedding 39 million guests and $150 billion in spending over the following 10 years as a consequence of extreme customer visa wait occasions (Tourism Economics).
  • U.S. Journey launched a Fee on Seamless and Safe Journey, comprised of former authorities officers and private-sector executives, to develop a imaginative and prescient and coverage roadmap to modernize the journey expertise and improve U.S. competitiveness.

U.S. Journey Affiliation at this time launched a research that discovered the United States ranks seventeenth out of 18 high journey markets by way of international competitiveness, in line with Euromonitor Worldwide. A long time of underinvestment and a scarcity of focus and coordination from federal policymakers brought about the U.S. to fall behind, whereas different nations actively apply strong methods to extend journey and develop financial output.

U.S. officers can’t ignore the daring, decisive steps different nations are taking to advance and modernize their journey economies. The US ought to aspire to cleared the path into a brand new period of seamless and safe journey and capitalize on the numerous alternatives to develop this crucial sector. U.S. Journey Affiliation President and CEO Geoff Freeman

— Supply: U.S. Journey Affiliation

U.S. Journey commissioned the research to raised perceive the gradual restoration of worldwide inbound journey to the U.S. and the way the nation can extra successfully compete for international vacationers within the coming decade.

Whereas the U.S. remains to be essentially the most desired vacation spot for international vacationers, it slid to 3rd in complete visitation (behind Spain and France). In 2023, it’s estimated that america welcomed almost 67 million worldwide guests—down from 79 million guests in 2019 and solely 84% recovered from pre-pandemic ranges, which is much behind different opponents’ restoration charges.

U.S. international market share for long-haul journey declined from 5.4% in 2019 to five.3% in 2023.

— Supply: U.S. Journey Affiliation
— Supply: U.S. Journey Affiliation


The research assessed 18 high nations for international journey (together with america) throughout 4 weighted classes: 1) Nationwide Management, 2) Model & Product, 3) Id, Safety & Facilitation and 4) Journey & Connectivity. The U.S. notably underperformed within the classes of Nationwide Management and Id, Safety & Facilitation.

— Supply: U.S. Journey Affiliation

Nationwide Management

The U.S. ranked final by way of authorities management on travel-related points and the energy of its nationwide journey technique. Most high markets have a minister of tourism; the U.S. has an Assistant Secretary of Commerce for Journey and Tourism place, however the function has not but been crammed or totally funded by Congress. The U.S. has few particular federal insurance policies and little funding to extend inbound visitation.

Different nations like Canada have strong nationwide methods to spice up journey spending, enhance customer experiences and spotlight lesser-known locations by way of key partnerships.

The U.S. scored extremely within the journey promotion class thanks partly to the effectiveness of Model USA and strong emergency funding offered by Congress in 2022.

Model & Product

The U.S. is a extremely desired vacation spot, with numerous merchandise and a powerful model identification amongst worldwide vacationers. The World Financial Discussion board Security and Safety Pillar—which considers varied elements such because the prevalence of violence and crime—was used to rank the security class, putting the U.S. towards the underside.

Id, Safety & Facilitation

Extreme customer visa interview wait occasions, which method a median of 400 days in high supply markets, positioned the U.S. final on this crucial class. The U.S. additionally ranks unfavorably by way of the variety of nations it permits for visa-free journey, granting the privilege to solely 42 nations—far behind the U.Okay., which permits 102 nations visa-free journey.

The U.S. ranked in the course of the pack on biometric safety screening capabilities, with solely 36% of U.S. worldwide airports using each biometric entry and exit methods. The expertise is severely underutilized in comparison with different nations, even though a majority of People are comfy with biometric screening if it leads to a extra environment friendly air journey expertise.

Prolonged Customs wait occasions upon arrival into america, mixed with an outdated home airport safety screening course of for a lot of vacationers, additional resulted in poor rankings for safety and facilitation. In the meantime, there are clear examples of different nations evolving their safety screening processes—like leveraging expertise to take away liquid bans on flights—to be extra environment friendly and globally aggressive.

Journey & Connectivity

The U.S. ranks on the high of the worldwide air connectivity community, serving as a significant world hub for direct and connecting flights.


There’s critical financial danger in failing to handle inadequacies throughout the U.S. journey system. Based on an evaluation by Tourism Economics:

  • When a brand new every day worldwide flight (Boeing 787-10) can’t be accommodated as a consequence of Customs and Border Safety staffing shortages, the U.S. financial system loses as much as $227 million per yr.
  • The inefficient aviation safety screening course of might deter American vacationers from as many as three million home journeys this yr, leading to spending losses of $7.4 billion.
  • The U.S. dangers shedding 39 million guests and $150 billion in spending over the following 10 years as a consequence of extreme customer visa wait occasions.

Nonetheless, there are alternatives to facilitate progress.

  • In 2024, the U.S. might acquire 2.4 million extra guests if the market have been unconstrained by visa wait occasions.
  • Increasing the Visa Waiver Program (VWP) can be a big instrument in boosting competitiveness.
    • The 5 nations added to this system from 2008 to 2014 skilled a 52% acquire in visitation to the U.S. over the primary three years.
    • Visits to the U.S. from South Korea elevated by 60% by its third yr within the VWP and visits from Slovakia surged 70% over the primary three years in this system.


Along with the brand new Euromonitor evaluation, U.S. Journey at this time launched a solutions-oriented Seamless and Safe Journey Fee, chaired by former Performing Secretary of the U.S. Division of Homeland Safety Kevin McAleenan.

The fee—comprised of former authorities officers and personal sector consultants—is tasked with making a imaginative and prescient and making coverage suggestions to modernize the journey expertise, improve U.S. competitiveness and facilitate progress. The fee plans to launch its coverage suggestions in autumn 2024.

Confirmed fee members (as of January 11):

  • Kevin McAleenan, Former Performing Secretary of Homeland Safety; Former Commissioner & Deputy Commissioner, U.S. Customs & Border Safety
  • Shawn Kinder, World Company Improvement and Technique Director, Ferrovial Airports
  • Stewart Baker, Former Normal Counsel, Nationwide Safety Company; Former Assistant Secretary for Coverage, U.S. Division of Homeland Safety
  • John Pistole, Former Administrator, Transportation Safety Administration
  • Lucy Chadwick, Former Director Normal, Worldwide, Safety & Surroundings Group, U.Okay. Division for Transport
  • Patty Cogswell, Former Deputy Administrator, Transportation Safety Administration
  • John Sanders, Former Performing Commissioner & Chief Working Officer, U.S. Customs & Border Safety; Former Assistant Administrator, Chief Know-how Officer, Transportation Safety Administration
  • Martha Bárcena Coqui, Former Mexican Ambassador to america
  • Michael Huerta, Former Administrator, Federal Aviation Administration
  • Seth Stodder, Former Assistant Secretary for Borders, Immigration & Commerce Coverage, U.S. Division of Homeland Safety
  • John Holland Kaye, Former CEO of Heathrow Airport

The U.S. can now not sit out of the race to modernize journey, stated Freeman. Right now’s state of affairs is a long time within the making. It’s time the U.S. authorities collectively will get critical about establishing a metrics-based plan to assert our spot as the highest vacation spot on the earth, which can pay dividends for many years to return.

Abstract report right here.
Full report right here.

About U.S. Journey Affiliation

U.S. Journey Affiliation is the nationwide, non-profit group representing the $1.2 trillion journey business, a necessary contributor to our nation’s financial system and success. U.S. Journey produces applications and insights and advocates for insurance policies to extend journey to and inside america. Go to for info and recovery-related information.

Greg Staley
U.S. Journey Affiliation

Supply hyperlink



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments