By Samantha Tan, on December 7, 2021
Three in 4 (73%) Singapore travellers need their subsequent trip to be their Best Of All Journeys (GOAT), in pursuit of transformative and significant journey experiences
Singapore, 7 December 2021 – In the present day, Expedia® launched its 2022 Journey Developments Report1, which revealed new traveller priorities which can be shaking up the established order in 2022. As extra international locations start to welcome travellers again and demand spikes for worldwide locations corresponding to London, Paris and Seoul, Expedia’s report, which was carried out with 12,000 travellers throughout 12 international locations, together with 500 travellers from Singapore, uncovered that near three-quarters (73%) of Singaporeans are planning to go large on their subsequent journey with a brand new “no regrets” type of journey, which Expedia has dubbed the “GOAT” (Best of All Journeys) mindset.
With a newfound appreciation that every journey within the present journey atmosphere is a privilege, travellers at the moment are in pursuit of extra transformative and fulfilling journeys, with out holding again. Among the many prime GOAT traits uncovered by the Expedia report, Singapore travellers are planning to be extra current and dwell within the second, immerse themselves in tradition, splurge on experiences and hunt down pleasure, as they crave the emotions of contentment and psychological well-being (41%), pleasure and exhilaration (38%), in addition to gratification (37%).
Lavinia Rajaram, Asia Head of Communications, Expedia Group Manufacturers, stated, “As travellers begin to construct their belief in journey once more after an extended interval of constraints and limitations, journey in 2022 will likely be about embracing the GOAT mindset, to maximise the richness and which means from their abroad experiences. Regardless of near half (46%) of the Singapore respondents who took half in our analysis expressing emotions of cautiousness in direction of journey, the report additionally confirmed that majority of travellers (73%) need to let go and go large for his or her subsequent journey. With new Vaccinated Journey Lanes (VTLs) being launched to new locations, coupled with Singapore’s protected and cautious strategy to reopening of worldwide journey, Expedia anticipates our travellers will take that leap and make investments large in journey going into 2022.”
EXPEDIA’S 2022 TRAVEL TRENDS
Past uncovering the passion of travellers to go large on their subsequent journey, Expedia’s report additionally unveiled 5 core developments that can form how Singaporeans will journey in 2022.
1. Scrapping the Schedule
The pandemic has made it troublesome to journey on a whim, however journey pointers will persist for the foreseeable future. As such, Expedia has noticed that travellers are able to embrace the impromptu, with over 1 / 4 (28%) of Singapore respondents looking for to be extra spontaneous and dwell within the second.
The report additionally discovered that travellers want to go-with-the-flow and forgo an itinerary (29%) to embrace the liberty to do no matter they need, each time they need (36%). With extra versatile choices and charges out there than ever earlier than, there’s no higher time for travellers to discover last-minute journeys and unknown adventures that may simply culminate of their GOAT.
Journey Suggestions:
- For a spontaneous journey, contemplate nearer locations corresponding to Kuala Lumpur, Seoul, and even Thailand with the upcoming VTL, the place you may let your wanderlust run free. Alternatively, spend a weekend on the close by island of Sentosa, the place there are seashores and actions for everybody within the household to take pleasure in.
- For peace of thoughts and assurance when reserving last-minute getaways, go for refundable lodging you could simply cancel ought to your plans change.
2. The Splurge-cation
After cancelling journeys, suspending celebrations and foregoing easy luxuries, travellers are able to make up for misplaced time to place themselves first and get the GOAT they deserve.
Over the following yr, greater than two in 5 (43%) Singapore travellers are extra prepared to deal with themselves and prioritise their enjoyment and experiences over price range on their subsequent journey. From occurring the final word purchasing spree (30%), to eating at a Michelin star restaurant (23%), to reserving a first-class flight or a 5-star resort (18%), travellers wish to spend money on making their subsequent journey one of the best one ever.
Journey Suggestions:
- For these looking for the final word purchasing spree, contemplate Paris or New York, a number of the world’s prime purchasing locations. If Michelin star eating places is a part of the agenda, you may put London’s Mandarin Oriental Hyde Park on the record, which is residence to Dinner by Heston Blumenthal.
- For these trying to deal with themselves to luxe flying, now’s one of the best time to improve. In response to information from Airways Reporting Company (ARC), common premium financial system ticket costs in 2021 have been 288% costlier than financial system tickets, whereas in 2019, common costs for premium financial system have been 430% costlier than financial system3.
3. Immerse to Uncover
Going large doesn’t simply at all times imply taking a bucket-list journey. Within the coming yr, Singapore travellers are raring to transcend the norm on their subsequent journey, with extra of them being prepared to step out of their consolation zone (26%) and immerse themselves in locations, cultures and experiences which can be fully completely different from their very own (32%).
From experimenting with native delicacies (49%) and embracing meals that they’ve by no means eaten earlier than (44%), to visiting a vacation spot they by no means would have thought-about pre-pandemic (26%), staying with an area household as a substitute of reserving a resort (17%) or looking for extra rural, off-the-beaten monitor experiences (27%), travellers have a brand new curiosity to be taught one thing new and actually expertise the world.
Journey Suggestions:
- Singaporeans trying to transcend the norm can contemplate heading to the Netherlands, Switzerland or Spain, the place they’ll take pleasure in an abundance of greenery and flowers, snow-capped mountains and immerse within the native meals and wine tradition.
- Make use of Expedia’s “Curiosity” filters to slender exercise and experiences searches. Strive filtering by historical past and tradition, or foods and drinks to take pleasure in a meals tour to get the easiest experiences that the vacation spot has to supply.
4. Sensation Looking for
In 2022, travellers aren’t simply craving new tastes and locations, they’re additionally craving for emotions of pleasure and exhilaration (38%). Moreover, 11% are hoping to really feel a way of hazard or riskiness on their subsequent journey, with 10% prepared to attempt daring or excessive adrenaline actions and experiences.
Singapore travellers are most enthusiastic about doing issues they might normally by no means do, together with sleeping below the celebs (24%), going skydiving (17%) or going night time trekking on a volcano (13%) on their subsequent journey.
Journey Suggestions
- Whether or not it’s sky diving in Qatar or sizzling air ballooning in Melbourne, Singaporeans are able to really feel wind of their hair once more and the frenzy of exploring the unknown.
- Use Expedia’s “Journey & Outside” filter to slender down experiences that can get the blood speeding and adrenaline pumping.
5. Unfiltered Enjoyment
A profitable journey isn’t any longer outlined by likes on social media. Traveller priorities are shifting in direction of a better give attention to supporting their psychological well-being. 29% search journeys that allow them to prioritise their psychological well being. Moreover, 41% are looking for a way of contentment and psychological well-being on their subsequent journey, and one in 5 travellers (22%) will spend much less time on their gadgets to be extra current.
To succeed in this sense of contentment, greater than one-third of travellers (36%) additionally goal to spend extra time of their vacation spot to make sure they totally expertise all it has to supply. Journey in 2022 will likely be about high quality, not amount, and embracing the easy pleasures to really obtain significant impression.
Journey Suggestions
- Whether or not it’s chilling by Bondi Seashore in Sydney or stress-free at a Koreanjijimbang in Seoul, these unplugged getaways will assist Singaporeans recharge their batteries.
- Take into account bodily switching off devices when you’re not working, locking them away or placing them out of sight to make sure you are actually current. Alternatively, allocate a particular time to being on-line solely after which swap off.
“To assist travellers of their journey planning, Expedia has carried out a spread of instruments to assist travellers make knowledgeable choices. For the most recent info on rules and well being and security pointers for his or her vacation spot and origin, go to Expedia’s useful COVID-19 Journey Advisory. Travellers may use Expedia’s “Free Cancellation” or “Ebook Now, Pay Later” filters to assist travellers discover choices with versatile and refundable charges,” added Rajaram.
For the most recent info on authorities and journey advisories to plan your subsequent journey, go to Expedia’s COVID-19 Journey Information.
1 This examine was carried out on behalf of Expedia by Northstar Analysis Companions, a worldwide strategic analysis agency. The survey was carried out on-line from 27 August – 6 September, 2021, throughout North and South America, Europe, and Asia-Pacific utilizing an amalgamated group of best-in-class panels. The examine was carried out with 12,000 respondents throughout 12 international locations, with adults who’re planning home or worldwide journey within the subsequent 18 months.
2 Based mostly on the lodging curiosity on www.expedia.com.sg for journey between 1 January, 2022 to 21 December, 2022 as of 21 October, 2021.
3 Info is predicated on common premium and financial system round-trip ticket costs for January via August for 2021 & for January via December 2020 and 2019, sourced from ARC’s world airline gross sales database for 2021.
