Curacity, a hospitality know-how firm with an award-winning visitor acquisition platform, is proud to share “Curacity Booked,” a wrapup of its 2023 efficiency outcomes. The corporate’s modern method led to a banner 12 months, with the platform driving greater than $300 million of income to its lodge companions in 2023.
The Curacity platform expands a lodge’s attain past the small phase of vacationers actively trying to find a spot to remain. Over 4,500 e mail newsletters – despatched to essentially the most engaged subscribers of the world’s finest media manufacturers – reached thousands and thousands potential visitors nonetheless dreaming about their subsequent journey, catalyzing 305,594 attributable bookings and 721,551 nights in 2023.
“Within the aggressive hospitality panorama, inns should construct their model whereas driving income,” mentioned Andrew McCartney, chief income officer at Curacity. “Resorts acknowledge the brand-building energy of media protection, however till now, haven’t been in a position to measure the outcomes by way of ‘actual’ ROI. We’re proud to have developed the one proprietary know-how that exhibits how we leverage media manufacturers to drive attributable income for a lodge’s backside line.”
Curacity additionally achieved unprecedented progress in its media model community in 2023, doubling its distribution with the addition of 27 new retailers. Along with Curacity’s longstanding journey media companions, resembling AFAR and Journey + Leisure, the corporate expanded into way of life media with the addition of Folks, Actual Easy, and W Journal.
“As Curacity appears to be like to the longer term, the corporate stays dedicated to its mission of creating it simpler for inns to amass new, higher-value visitors,” mentioned Nick Slavin, chief govt officer and co-founder of Curacity. “We’re thrilled with the outstanding progress achieved in 2023 and the optimistic affect we’ve had on our companion inns.”
For extra info, go to www.curacity.com.
Curacity is a hospitality know-how firm on a mission to assist inns drive demand and convert higher-value visitors. Over 600 inns, resorts, and cruises have used Curacity’s visitor acquisition platform to drive greater than $625 million in income. Headquartered in New York Metropolis and Stamford, CT, Curacity launched in 2015. Curacity is among the many prime 10 in journey and hospitality on the Inc. 5000 record, a Finest Content material Advertising Platform finalist within the Digiday Awards, and the Finest Tech Innovation winner within the Unbiased Lodging Congress’ Indie Awards.