CHALLENGE
Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. On high of that, bringing the data from completely different techniques right into a standardized and actionable format was a time-consuming and error-prone process.
SOLUTION
Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI techniques to tug all related information in real-time.
PRODUCTS USED
- 80% of time saved on day by day RevPAK report creation
- Constant, streamlined reporting course of for the complete lodge portfolio
- Easy accessibility to information improves interdepartmental communication and decision-making
About Mid-Continent Hospitality
Mid-Continent Hospitality presents a broad vary of lodge administration and growth companies to property homeowners and traders. Their dedication to creating modern, custom-made and environment friendly processes is what has attracted big-name companions akin to Marriott Worldwide, Hilton Worldwide and InterContinental Lodge Group. Their portfolio presently contains over twenty properties round the USA, with a number of extra slated to be added quickly.
Just lately, the corporate determined to deal with all income administration duties internally. The objective was to create a streamlined reporting and information evaluation course of that may guarantee every property reached its income potential. For this, they wanted a method to unify dependable real-time information from completely different inns and their respective techniques, and current it in an actionable format.
We just lately had a chat with Donna Paraliticci, Regional Director of Gross sales and Income Administration at Mid-Continent Hospitality, to see how Enterprise Intelligence helped her on this state of affairs
Enterprise Intelligence dramatically will increase effectivity
Problem
When the restoration part started, Mid-Continent’s portfolio rapidly tripled in dimension as extra homeowners have been eager to maximise their properties’ ROI. Whereas the crew gladly took on new inns, this additionally introduced challenges. For instance, creating the day by day RevPAK e-mail was a time-consuming course of. It typically took the income workers till the afternoon to finish this overview for all properties, which meant that we misplaced vital time for making modifications.
Answer
Enterprise Intelligence supplies a clear, complete overview of all related property information in a well-arranged dashboard. That features inner efficiency overviews in addition to dwell market and competitor insights. This makes it a lot simpler for the income crew to create the RevPAK in addition to different experiences.
Outcomes
- Preparation time for RevPAK goes from half-hour down to five minutes
- Every day overview reaches inns within the early morning, permitting for quick decision-making
- Extra time obtainable for deeper efficiency evaluation and strategising
Enterprise Intelligence already pays for itself simply by way of saved labor hours. And right here we’re not even speaking concerning the many new income alternatives it helps us seize. That also comes on high as a result of now we are able to spend extra time on refining our industrial methods.
Unifying information throughout manufacturers and properties
Problem
Every of the manufacturers Mid-Content material works with has its personal requirements, reporting processes and income administration instruments. This made it troublesome for Donna and her crew to entry the identical depth and high quality of information from all inns they have been working with. On high of that, bringing the data from completely different techniques right into a standardized and actionable format was a time-consuming and error-prone process.
Answer
Enterprise Intelligence integrates with the managed properties’ PMS, RMS, CRS and BI techniques to tug all related information in real-time. Amongst others, that features pick-up and cancellation charges, OTB information in addition to insights into lead time evolution and supply market tendencies. Enterprise Intelligence then consolidates this data in a standardized, user-friendly format.
Outcomes
- Reside entry to the most recent efficiency information and market developments for all properties
- Likelihood to check and analyze outcomes and alternatives throughout manufacturers
- Capability to make well-informed income, gross sales and advertising choices
It’s improbable to have information from all properties cohesively organized in a single platform. Regardless of which model or lodge we’re , the data is prepared in our customary format.
Enterprise Intelligence’s user-friendliness makes information simply accessible for all stakeholders
Problem
Up to now, many experiences have been advanced and cumbersome. That usually made it onerous for gross sales, senior administration and different groups exterior the income administration division to get the insights they wanted from the information units.
Answer
Enterprise Intelligence is extraordinarily straightforward to make use of and permits industrial and operations departments in addition to regional administration to get actionable insights in only a few clicks. It’s additionally versatile within the stage of element and depth it supplies. This implies customers can select a high-level overview of a complete model or zoom in on a sure area or lodge. If wanted, they will even drill all the way in which all the way down to see a single reservation.
The property stage information helps native industrial and operations groups plan their staffing, promotions and buying. On the identical time, greater stage administration profit from a broader view so as to perceive efficiency, develop company-wide methods and talk with homeowners and traders.
Outcomes
- Beforehand intimidating experiences have develop into actionable and simple to know
- The crew digs deeper into the information as a result of it’s quick, easy and supplies invaluable insights
- Communication between departments and with homeowners is more practical due to complete but visually interesting experiences
The extent of element you’ll be able to extract from Enterprise Intelligence with out having to know Opera is spectacular. With the assistance of some filters, you may get the information you want and now not have to depend on guesswork. On high of that, there’s no threat of ‘messing one thing up’ like while you’re utilizing sophisticated Excel experiences.
A dependable accomplice in risky occasions
After the pandemic, many beforehand accepted finest practices now not apply in the identical manner. That makes it all of the extra necessary to have a reliable income administration instrument to lean on:
You lose cash should you don’t use a instrument like Enterprise Intelligence, each by way of labor hours and income alternatives. I encourage each hotelier to attempt it. It’s straightforward to study and the help crew is at all times fast to reply when you have questions. In brief, Enterprise Intelligence is the accomplice it’s worthwhile to make your lodge profitable in these unpredictable occasions.
Need to see how Enterprise Intelligence can enhance your effectivity and effectiveness? Contact gross sales
About Lighthouse
Lighthouse (previously OTA Perception) is the main industrial platform for the journey & hospitality trade. We rework complexity into confidence by offering actionable market insights, enterprise intelligence, and pricing instruments that maximize income development.
We frequently innovate to ship the most effective platform for hospitality professionals to cost extra successfully, measure efficiency extra effectively, and perceive the market in new methods.
Trusted by over 65,000 inns in 185 nations, Lighthouse is the one resolution that gives real-time lodge and short-term rental information in a single platform. We try to ship the absolute best expertise with unmatched customer support. We take into account our shoppers as true companions—their success is our success.
