British Airways has at this time premiered its new onboard security video, which stars the airline’s colleagues, Britons going about their day by day actions and a few acquainted faces, showcasing every part that makes Britain distinctive and really unique.
The security video performs on issues synonymous with the UK, from discussing the climate to having fun with fish and chips by the ocean, it celebrates the timeless quirks and its distinctive folks that put the nation on the map.
The five-minute movie will probably be proven on the airline’s long-haul plane from 1 Might 2023, and showcases British Airways colleagues from throughout the airline of their roles on the bottom and within the air. One of many stars, British Airways engineer Carl Carpenter, drives throughout an engineering hangar whereas asking prospects to unplug their units, earlier than his personal car involves an abrupt cease. Cabin crew member Sima Patel-Pryke asks prospects for his or her consideration as the protection directions could differ from different plane they’ve travelled on beforehand. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’
In addition to shining a lightweight on the airline’s unimaginable colleagues, the video additionally options a number of the Nice British public. When cabin crew member Emily Mae Jackson reminds prospects that life jackets shouldn’t be inflated contained in the plane, viewers see the instruction playfully taken out of situ with a real-life farmer close to Dover and two fishermen on Deal seaside in Kent all inflating their life jackets.
Calum Laming, British Airways’ Chief Buyer Officer, stated: “We’ve all sat by means of security demonstrations earlier than, so we knew we wanted to create one thing totally different that will seize consideration and was completely according to our British Authentic positioning. We wished this to be an actual celebration of originality and for us, it’s our individuals who – along with the place we’re from – make us distinctive. That’s why it was necessary for us to hero so a lot of our superb colleagues doing what they do every day for our prospects and for one another. We additionally wished to inject some wit and showcase Britishness, and all of the quirks that put us on the map by shining a lightweight on actual life folks – from fishermen and chip store staff to buddies hanging out, in addition to some well-known faces who assist put Britain on a stage. So, seats within the take-off place and we hope you actually get pleasure from our new security video.”
British Airways engineer, Carl Carpenter, stated: “My day-to-day function includes ensuring our plane are protected for our prospects, so to characteristic within the security video itself is sort of surreal. We had a lot enjoyable filming the video and I can’t wait to lastly see it on board once I subsequent go on vacation.”
Tennis participant, Emma Raducanu, stated “As a British Airways Model Ambassador, it was a privilege to be part of the brand new security video and movie alongside so many British Airways colleagues and family names from throughout the nation. It’s contemporary, participating and I do know prospects will probably be in for a deal with when video is rolled out for the primary time on board.”
The airline’s colleagues star alongside celebrities together with Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge and British Airways’ new uniform designer Ozwald Boateng.
The airline is championing and showcasing British Originality throughout its buyer expertise, from its menus that includes the perfect of British delicacies, to its devoted British Authentic in-flight leisure channel, and is proud to indicate off the perfect of Britain.
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Later this yr, a second model of the protection video will probably be launched, that includes the airline’s colleagues in its new uniform.
What’s your tackle this primary video?
