August 29, 2023 — Dublin & Denver — Resort software program options supplier P3 is being credited for remodeling the reserving course of for Rottnest Island Authority, after creating a custom-made reserving engine that successfully addresses the authority’s numerous vary of lodging and visitors. A preferred island vacation spot located simply offshore from the town of Perth in Western Australia, Rottnest Island Authority operates Keep Rottnest, providing an expansive array of lodging from campsites and cabins to bungalows and enormous self-contained items. With 69 totally different room sorts spanning seven areas and varied views and room configurations, a sturdy and extremely custom-made visitor reserving resolution was required. After the earlier supplier introduced plans to part out its reserving engine on the finish of 2022, Rottnest Island’s administration staff carried out a radical analysis of programs able to assembly their distinctive enterprise necessities to establish a brand new resolution.
“Keep Rottnest is totally different in some ways. It’s a novel enterprise,” mentioned Deborah Taylor, Director of Customer Providers at Rottnest Island Authority, “We needed to cowl information safety points, PCI-DSS and so forth as a result of it’s a state-agency, not a personal entity. We would have liked to discover a new reserving engine supplier that might perceive the distinctiveness of our challenge and that might ship the extent of customisation we wanted to help our visitors’ bookings and the numerous spikes in demand for our lodging.”
One other distinctive function of Keep Rottnest is the loyalty of its clientele, with many visitors returning yr after yr with their households for generations, usually searching for the identical location and even the identical lodging.
“The most important piece of performance that P3 constructed for us was a calendar with different dates. This calendar exhibits customers the out there dates for the actual sort of lodging they selected. Company don’t have to exhaustively guess on doable out there dates for his or her reserving wants,” mentioned Taylor. “They’ll now filter their reserving search by location and/or by the kinds of items that meet their wants, together with adults and kids. Once they transfer to the rooms and charges web page, they’re able to see what’s bought out and what’s out there. If what they need is bought out, they’ll flick by means of the calendar and discover another date when their unit of curiosity is accessible. This makes a lot simpler for the person to search out availability gaps particular to sure items.”
Along with making the reserving course of less complicated and extra intuitive for Keep Rottnest visitors, the brand new P3 reserving engine has additionally resulted in added income and elevated occupancy charges.
“We now have an enormous demand for short-lead time bookings, which didn’t occur earlier than, continued Taylor. “There was all of a sudden a distinct reserving behaviour to fill out the lodging gaps as individuals might scroll by means of the provision calendar. Inside the first 24 hours of launching the brand new system, we bought double the quantity of bookings that we might usually promote at the moment of yr. We additionally observed that 25% of these bookings have been truly made for the next 5 months, from December to April. That is phenomenal as a result of we hardly ever have prospects reserving in such a brief lead time. Inside the first month with the brand new system, 40% of the brand new bookings have been made for gaps throughout the peak interval from December to April and this pattern continued all through the height season.”
Since deploying the brand new reserving engine, the Rottnest Island properties are extra constantly absolutely booked with few gaps between stays. Taylor credit P3 for the uptick in bookings. “We did a proof of idea, and the staff was rapidly in a position to show that they might undertake the customisation required by Rottnest. From the very starting of the conversations between P3 and Rottnest Island Authority, every little thing appeared doable to construct,” she mentioned. “They clearly understood the transparency and the complexities round promoting our lodging. Their CEO Phelim Pekaar and the staff are all the time proactive in approaching us with concepts and options to enhance the Keep Rottnest visitor reserving expertise.”
To view the total interview with Taylor, please click on HERE.
About P3 Resort Software program
P3 has been a specialist supplier of software program options for giant unbiased resorts and resort teams for greater than 20 years. The corporate is devoted to delivering high-quality, state-of-the-art expertise that delivers an entire e-commerce expertise to assist hoteliers appeal to and retain extra visitors reserving direct. With a spread of revolutionary options, together with reserving engines, on-line check-in/out and kiosk programs, P3 supplies a deep integration with Oracle Hospitality OPERA to make sure enhanced performance. To study extra about P3 Resort Software program options, please go to www.P3hotels.com.
