The LEGO Group reveals LEGO DREAMZzz, an all-new theme that brings to life the creativity of youngsters’s goals by means of an epic new content material collection and product vary. That is the primary theme to be actually impressed by the best way youngsters dream, after international analysis finds two in three youngsters globally say dreaming helps them be extra artistic.
The fervour for creativity has been delivered to life in LEGO DREAMZzz, with The LEGO Group road-testing the content material and toys with 1000’s of youngsters from throughout the globe forward of the brand new TV present launching 15 Could. The launch shall be adopted by an accompanying product vary in August, creating an unbelievable leisure and play expertise that places youngsters within the imagination-powered driving seat.
The theme’s launch can even see The LEGO Group saying a world-first alternative to nominate a gaggle of youngsters as its first ever Chief Dream Creators, who will use the creativity and creativeness of their goals to encourage the corporate.
LEGO DREAMZzz
The LEGO DREAMZzz collection follows the adventures of college pals, Mateo, Izzie, Cooper, Logan and Zoey, as they be part of a secret company and be taught to make use of the facility of creativeness to journey into the Dream World – and be taught to defeat the tyrannical Nightmare King!
LEGO DREAMZzz will launch with 10 episodes on 15 Could and be accompanied by a brand-new product vary and additional episodes from August 2023.
Workforce Of Chief Dream Creators
To have fun the launch of LEGO DREAMZzz, The LEGO Group will launch a world-first alternative for kids to turn into a Chief Dream Creator. The chosen individuals shall be flown to Denmark, residence of The LEGO Group, to participate in a number of LEGO DREAMZzz workshops which have been created to champion the creativity of goals and encourage the corporate.
As a Chief Dream Creator, the youngsters’s position shall be to champion the creativity of goals throughout the firm and unfold the constructive artistic facets dreaming can have for younger folks around the globe.
Youngsters aged between 6-12 years outdated shall be inspired to submit their very own dream creation – an image of both a LEGO construct they’ve made themselves or a drawing – exhibiting a creature or automobile they’ve dreamt of that includes brick constructing. Their dream creation needs to be accompanied by a brief description relaying what their creation known as, what it may do, and why it excited them of their dream.
Entry formally opens on 20 Could to twenty June, and extra info may be discovered right here.
Be a part of the Enjoyable
The LEGO Group shall be celebrating the launch of LEGO DREAMZzz with actions designed to champion the creativity of dreaming.
On 15 Could, The LEGO Group shall be launching six new LEGO DREAMZzz Non-Participant Characters (NPCs) within the LEGO Life app. The NPCs will share actions that upskill and problem youngsters. Plus, with the assist of our Group Engagement groups, the NPCs can even submit feedback to tons of of youngsters’s uploads day-after-day to encourage them while exploring the brand new LEGO DREAMZzz world.
LEGO DREAMZzz collection is obtainable to observe on the LEGO YouTube channel from Could fifteenth, 2023, 5pm, and shall be uploaded to the playlist. Viewers may also save the YouTube playlist and keep tuned to future episodes.
