Foodpanda types a long-term collaboration with Huawei to launch the foodpanda app on the HUAWEI AppGallery for all Huawei smartphone customers.
The foodpanda app can even be pre-installed on tens of millions of latest Huawei cell units throughout the area. As well as, Huawei will run a collection of built-in promoting campaigns on foodpanda’s AdTech platform, panda adverts. In flip, foodpanda can even be leveraging HUAWEI’s Advertisements platform, which incorporates HUAWEI’s personal media and third-party media channels to succeed in out to HUAWEI customers.
Hundreds of thousands of customers – prospects, delivery-and-merchant-partners – use the foodpanda platform each day, as on-demand deliveries turn out to be an important a part of individuals’s on a regular basis lives. With this partnership, Huawei smartphone customers can now get meals, groceries, electronics, items, and extra delivered to their doorsteps in as rapidly as half-hour.
Since 1 November 2022, the foodpanda app has been obtainable to Huawei smartphone customers in foodpanda’s 11 markets.
AdTech
To assist maintain its development, HMS is tapping on panda adverts to succeed in tens of millions of foodpanda’s prospects who use the app each day. Formally launched in September 2022, panda adverts is foodpanda’s suite of promoting know-how (AdTech) and advertising and marketing options that can assist Huawei improve its visibility and construct model consciousness to drive gross sales.
panda adverts is used to advertise Huawei’s newest flagship merchandise and person incentive campaigns for AppGallery and different HMS merchandise, like Petal Search, amongst tens of millions of foodpanda prospects. Equally, Huawei will promote the foodpanda app on its AppGallery, encouraging customers to obtain it and thereby giving foodpanda the chance to interact with new prospects.
The web-to-offline collaboration can even span throughout foodpanda and Huawei’s social media channels in addition to foodpanda’s OOH billboards. This marketing campaign shall be rolled out in Southeast Asia.
As a part of the joint advertising and marketing efforts, Huawei can even run promotional campaigns in collaboration with foodpanda. For instance, within the Philippines, panda professional subscribers utilizing Huawei’s nova 10, nova 10 Professional, and nova 10 SE units can declare vouchers and save as a lot as Php 7,200 with every foodpanda order. Comparable offers shall be made obtainable in all different markets.
panda professional is a subscription service for foodpanda customers that gives free supply, enticing reductions, and new options like Dine-in.
