Procter & Gamble and Shopee formally kicked off P&G’s Regional Tremendous Model Day on Shopee at this time with the launch of an enhanced digital dwelling buying expertise. This launch builds on the success of the primary Present Me My Dwelling marketing campaign in 2020, which resulted in a 20x gross sales uplift regionally on the marketing campaign peak day.
Accessible by way of the P&G official retailer on each Shopee’s web site and app, the digital dwelling buying expertise will embody multi-format contact factors together with movies, gamification, and localised content material in a bid to make on-line dwelling buying handy and fascinating for all.
The brand new digital dwelling buying expertise is a one-stop store for family necessities produced by P&G manufacturers corresponding to Olay, Downey, Gillette, the place you’ll be able to flick thru gadgets categorised in response to rooms.
The immersive buying expertise goals to offer you an interactive and elevated on-line buying journey that modifications the way in which they uncover and browse merchandise, past conventional product pages.
The P&G digital dwelling buying expertise will characteristic totally different digital rooms for customers to discover. Alongside a 360-degree view of the rooms, customers are in a position to click on on the array of P&G merchandise for product schooling by means of video games, how-to movies, evaluations from Key Opinion Leaders (KOLs) and extra.
You can too stand an opportunity to win engaging vouchers by means of gaming options out there within the totally different rooms such because the Laundry Recreation the place you hunt for soiled laundry hidden in the home or determine the proper advantages tied to every product by means of the Olay Recreation.
The Shopee-exclusive characteristic is being rolled out progressively throughout six international locations within the Southeast Asia area. Beginning with Malaysia and Vietnam on 10 July, it’s being progressively rolled out in July and August throughout Singapore, Thailand, the Philippines, and Indonesia. Parts of the microsite can be localised to every nation with the intention of higher resonating with customers by means of acquainted imagery.
For extra details about P&G Regional Shopee Tremendous Model Day and entry to the digital dwelling buying expertise, please refer right here.