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I refuse to be held hostage to the YouTube algorithm…for now


Taking that little further time to analysis and plan your social media content material pays off in the long run

I devour a whole lot of social media as of late as a result of I need to know what’s taking place round me and so I can carry on prime of developments and updates in my area.

However I additionally watch to see what different creators are as much as and the way they’re presenting Ho Chi Minh Metropolis, its meals and its folks to their followers.

As a result of a objective of mine now’s to develop my YouTube channel, I’ve been taking a eager curiosity in what these ‘fly in-fly out’ YouTubers are highlighting about our nice metropolis.

Most of them are on a good finances…and due to algorithm nervousness, are eager to maneuver on to the subsequent vacation spot…

And it could come as no shock that almost all of them are serving up the identical observations as the remaining concerning the site visitors (motorbikes), climate (it’s scorching) and meals (Saigon’s greatest banh mi).

Which is okay, I get it.

Most of them are on a good finances, they keep on the town for only one or two nights, and due to algorithm nervousness, are eager to maneuver on to the subsequent vacation spot to convey us their subsequent piece of thrilling content material.

Nonetheless, with such a good schedule, one thing has obtained to present, and often, that’s correct analysis.

I don’t know what number of instances I’ve seen a video pop up on my feed this month claiming Banh Mi Huynh Hoa as the very best you’ll get in Saigon.

It might be true, I don’t know, it is a cracker and deserves to be within the working.

Dare I say it is likely to be the very best?!

However there have to be a whole lot, if not, 1000’s of banh mi outlets and stands in Ho Chi Minh Metropolis of varied tastes, sizes and costs that would throw their nonla into the ring.

However Huynh Hoa (colloquially often called ‘the lesbian banh mi‘) will get all of the love, with the reason is, one could conclude, that it’s low hanging fruit (The Lunch Girl involves thoughts).

The factor is, there’s an equally good one at about the identical worth only a 15 minute stroll away referred to as Banh Mi Ba Huynh.

Nobody appears to cowl it, no less than, it doesn’t present up on my feed.

You actually ought to give it a attempt subsequent time you’re within the space to see what I imply, and hey, even share a pic of it in The Bureau Asia Group should you like.

Which brings me to my newest video.

For various causes I haven’t been in a position to journey as a lot as I might’ve appreciated up to now this yr, however there’s an upside to it.

It’s pressured me to look nearer to house for issues to characteristic in my content material; issues that I’ve ignored or just hadn’t opened my eyes to till now.

It’s taught me that I don’t have to journey far and extensive for an fascinating story and doubtlessly larger views. It’s true that always the very best tales are proper at your step.

Take the bun bo Hue I characteristic within the video above. It shortly grew to become obvious after a couple of visits that Phuong Linh was serving up one thing particular.

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I obtained into the behavior of asking different diners what they considered her bowls of Hue’s most interesting noodle soup, and overwhelmingly, the response was at all times that it’s the very best round.

It had solely taken me about three years to search out it!

However because of various causes, together with researching and planning prematurely, I feel my video has turned out significantly better than if I’d simply lobbed up and began filming.

From reminiscence, I feel I filmed and ate at Phuong Linh’s on three events earlier than I used to be pleased with what I’d shot.

I perceive that this strategy isn’t at all times sensible, particularly on journeys out of town or overseas, however provided that Phuong Linh’s is walkable from my residence, I assumed the easiest way to do it justice was to take my time, get to know Phuong Linh just a little bit, and, in all probability most significantly, truly eat her specialty greater than as soon as over a time period.

Whereas this technique will restrict me to publishing simply two or three long-version movies monthly, it means (I hope) that I gained’t be held hostage to that darn algorithm and really be capable to benefit from the means of bringing tales like this to you in a extra correct and interesting method than what itinerant YouTubers appear to be dishing up.

Observe me on Instagram @mattcowanasia

Observe The Bureau Asia on Instagram @thebureauasia

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Subscribe to The Bureau Asia YouTube channel

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The Bureau covers tales of curiosity to folks residing and travelling in Southeast Asia. We’re at all times on the look out for fascinating tales and issues. Observe us on Fb at @thebureauasia & Instagram at @thebureauasia





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